Platform: Instagram & TikTok
Role: Creative Lead

Overview:
Developed a high-impact social content piece for LE SSERAFIM ahead of their comeback EP ‘Hot’ that tapped into fan culture by having the group rank their most viral memes. Originated the concept, oversaw creative production, and executed a targeted marketing strategy across TikTok and Instagram optimising for discoverability and fan interaction. The video quickly gained traction, earning 1.2M+ views on TikTok alone and strengthening Amazon Music UK’s presence in the K-pop digital space.

Responsibilities:
Social Format Ideation, Asset Copy, Comms, Social Media Marketing

Results:
Instagram Views: 708,464
Instagram Engagement: 24,033 
TikTok Views: 1.2MM
TikTok Engagement: 11,149