Amazon Music UK “CURVED”

Led the social campaign for Amazon Music UK’s CURVED series, spotlighting emerging artists through two exclusive performance videos and a bespoke social content format. Managed end-to-end execution across UK social channels and supported the rollout with targeted paid media.

‘Amazon Music UK 2023 - Current’
Overseeing Social Media Marketing UK (Interviews, Copy, Assets, Promotion, Paid Media Plan)

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Marketing

Amazon Music UK’s CURVED was a consistent content pillar designed to provide emerging artists and their labels with high-quality performance assets and social-first exposure. The series offered artists two professionally produced live performance videos, supported by a custom social content format distributed across Amazon Music UK’s social channels. It served as a reliable promotional platform for label partners, delivering both editorial support and measurable reach through always-on and paid media strategies.

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VEVO Artist To Watch 21' / 22' / 23'