Platform: Instagram (Collaboration Post), TikTok
Role: Social Lead UK

Overview
Led the social campaign for Amazon Music UK’s Artists to Watch 2024, overseeing strategy, creative, and execution across platforms. Drove awareness and engagement through coordinated content drops, artist amplification, and cross-functional collaboration with global teams.

Responsibilities
Strategy, artist communication, UK rollout

Results
Instagram & TikTok Views: 13.6MM
Instagram & TikTok Engagements: 93.3K