Platform: Instagram, TikTok, Twitch
Role: Social Lead UK

Overview
Oversaw social activations for Amazon Music UK at Wireless Festival 2024, managing real-time approvals, on-site coordination, and live content rollout across platforms. Worked closely with the team to clip standout moments from the livestream, including performances by Doja Cat, Ice Spice, and Central Cee — several of which went viral and significantly boosted engagement. Reviewed copy, ensured timely publishing, and maintained a consistent brand tone to maximise impact across the weekend.

Responsibilities
Strategy, Social Media Strategy, Content Rollout