Platform: Instagram
Role: Creative Lead

Overview:
Developed and executed a multi-faceted social campaign with K-pop group aespa, featuring a custom gamified format where members explained their title track in a fast-paced, 15-second challenge-style video. The content was tailored for high engagement across Amazon Music UK and US’s social channels, aligning with aespa’s UK and EU tour dates to maximise local relevance and fan excitement. In parallel, launched a bespoke merchandise campaign to support the tour, enhancing visibility and driving both cultural and commercial impact across key markets.

Responsibilities:
Social Format Ideation, Asset Copy, Oversight Visual Editing, Comms, Merchandise Rollout

Results:
Instagram Views: 692,719 (Release Format)
Instagram Views: 655,653 (Merchandise Release UK & EU)