Platform: Instagram & TikTok
Role: Creative Lead
Overview:
Led social strategy and execution for Amazon Music UK’s City Sessions, featuring artists including Leigh-Anne, Mumford & Sons, Franz Ferdinand and our Christmas artist Tom Grennan. Oversaw the development of bespoke social concepts, managed end-to-end planning including run-of-show creation in collaboration with artists and sponsor Aviva, and attended shoots to liaise directly with talent and ensure smooth on-site delivery. Drove cross-platform content rollouts to maximise reach and cultural impact.
Responsibilities:
Social Format Ideation, Asset Copy, Comms, Social Media Marketing
Results:
Instagram & TikTok Views: 4,525,448
Instagram & TikTok Engagement: 47,655
Amazon Music UK
City Sessions
Social Format
Various social formats ran to promote an artists “City Sessions”, involving trailers, carousel photography, EP release and social formats.
Marketing
Instagram:
Assets were regularly often posted as collab’s with the Artist handles.