Platform: Instagram (Collaboration Post), TikTok
Role: Creative Lead

Overview:
Developed and executed a social campaign in partnership with Mariah Carey spotlighting Mariah’s Christmas catalogue. The bespoke social content format had Mariah personally select and reacted to songs from her holiday discography, driving fan engagement and reinforcing Amazon Music UK as a key destination for seasonal music. Oversaw creative development, approvals, and multi-platform rollout to ensure a cohesive and culturally resonant campaign.

Responsibilities:
Social Format Ideation, Asset Copy, Oversight Visual Editing, Comms: Benedict Earl

Results:
Instagram Views: 1,774,926
TikTok Views: 3,000,000